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April 1, 2019
By: TOM BRANNA
Editor
Guthy-Renker LLC has formed a new partnership with Westmore Beauty LLC, a “Hollywood-driven” multifunctional makeup line. The two companies have created a joint venture, Westmore Beauty Ultra LLC, that will expand the channels in which the Westmore Beauty brand can be purchased, including retail, e-retail, e-commerce and television. McKenzie Westmore founded the Westmore Beauty Collection in collaboration with beauty incubator IP Brands to bring the tips and tricks that were once exclusive to...
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